PROFESSIONAL SUMMARY
Strategic marketing Content and Communications and editorial professional with 20+ years of experience writing executive-level content driving organic growth in the SaaS, Fintech, advertising, retail, media, nonprofits, law firm, and Fortune 500 enterprise sectors. Proven record of scaling content operations, elevating brand voice, project management, and delivering measurable impact, including a 300% increase in annual web traffic. Expert in translating complex information into compelling narratives for B2B, B2C, and C-suite audiences.

 CORE SKILLS
 
• Content & Communications Manager 
• Internal & External Communications
• Senior Editing & Proofreading
• Project & Research Management
• Strategic Storytelling & Brand Strategy
• SEO & Marketing Lead Generation
• Content Strategy Optimization
• Multi-channel Marketing Campaigns
• Analytics & Performance Measurement
• B2B & B2C Marketing
• Editorial Calendars
• Social Media Content
• English: Native Language | French: A2
• Leadership Experience and Mentor
• Digital Marketing
• AI Literacy & Data Analysis
• Cross-Functional Leadership & Collaboration
• Digital Marketing Strategy & Campaign Development
• Microsoft Office, MailChimp, WordPress, Trello, Visage, Canva, Uberflip
• AI tools: ChatGPT, Claude, Copilot, Gemini, Slack, Monday, Google Analytics, and SEO 
• Global Brand Positioning and Lead Generation
• Campaign Development & Events


PORTFOLIO SITES
 
Author: Chaucer’s Chronicles (A Dog’s Story)
https://www.amazon.com/Chaucers-Chronicles-Story-Camille-Siegel-ebook/dp/B01LXT8ORV

Writing Samples:
https://blog.axway.com/author/csiegel
Blog: Chaucer's Corner: https://chaucerscorner.wordpress.com/

Articles ghostwritten for Axway, Temenos, Alley to the Valley, and Daleny's (PayPlug).

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